China game compliance & market entry advisory
Helping games enter China, from content compliance to publishing execution
Skyline Consulting 专注于中国游戏内容合规审读与市场落地咨询。我们协助海外研发商、发行商及内容团队识别影响中国市场进入的关键风险，并根据项目需要，进一步支持中国发行资源匹配、ISBN / 版号申报协同及运营期持续合规。
Skyline Consulting is a China-focused advisory firm specializing in game content compliance review and market-entry execution. We help international studios, publishers, and content teams identify key risks affecting China market entry, and—where needed—support local publisher matching, ISBN application coordination, and ongoing compliance advisory.
Our services
不同项目面临的问题并不相同。我们可根据产品阶段和团队目标，提供单项咨询，也可组合形成从前期判断到落地推进的完整支持。
Every project enters China with a different set of questions. Our services can be engaged individually or combined into a broader advisory scope, from early assessment to execution support.
01
Game Content Compliance Review
围绕玩法机制、世界观、剧情文本、角色设定、美术表现、音视频内容及运营素材，识别可能影响出版申报、平台传播或市场进入的核心风险，并提出可执行的优化建议。
Reviewing gameplay systems, worldbuilding, narrative text, character design, art direction, audiovisual content, and live-ops assets to identify risks affecting publication, communication, or China market entry, with practical optimization guidance.
02
China Publishing & Partner Matching
结合产品类型、商业目标与合规基础，协助判断适合的中国市场进入方式，并根据项目情况对接潜在中国发行商、出版合作方及相关本地资源。
Assessing suitable China entry routes based on the title’s profile, business objectives, and compliance readiness, and—where appropriate—helping connect projects with potential local publishers, publication partners, and relevant market resources.
03
ISBN Publication Support
围绕中国网络游戏出版申报所需的前置准备、内容校准、材料策略与沟通协同提供支持，帮助研发与发行团队更有序地推进 ISBN / 版号相关工作。
Supporting publication-readiness preparation, content calibration, filing strategy, and coordination around China’s game ISBN process, helping teams move forward with greater structure and clarity.
04
Ongoing Compliance & Operational Support
针对版本更新、新增角色与剧情、活动内容、联动素材、宣传投放、直播与短视频传播等场景，提供持续复核与阶段性判断，帮助项目在中国市场保持更稳妥的运营节奏。
Providing ongoing review and stage-based advisory for version updates, new characters and storylines, campaign content, collaboration assets, promotional placements, livestreaming, and short-form video communication.
配套说明 根据项目需要，我们也可协助判断运营主体、资质安排、ICP 许可及其他中国本地化落地事项。 Where relevant, we may also assist with local entity considerations, qualification planning, ICP-related consultation, and other China-market execution matters.
Why Skyline
合规咨询不应只是告诉团队“哪里有风险”，更重要的是解释风险为什么存在、会影响什么、下一步应该如何处理。这也是 Skyline 与一般信息型咨询的区别。
Compliance advisory should not stop at identifying risk. It should also clarify why the risk matters, what it may affect, and what the team can do next. That is where Skyline creates value.
Selected Experience
我们已为多款游戏项目提供内容合规审读、出版申报前风险校准、中国市场进入咨询及相关落地支持。以下为可公开展示的部分项目经验；更多合作因保密义务未予列出。
We have supported multiple game projects through content compliance review, pre-publication risk calibration, China-market entry advisory, and related execution support. The following examples represent selected engagements that may be publicly referenced; additional projects are not shown due to confidentiality obligations.
我们服务的项目覆盖不同类型与阶段：既包括中国市场进入前的内容风险判断，也包括版号准备、出版路径咨询、发行资源匹配及运营期专项支持。
Our experience spans multiple project types and stages: from early content-risk assessment and ISBN-readiness preparation to publishing-route consultation, local partner matching, and stage-based operational advisory.
Case 01
China-facing communication compliance assessment for an international title
针对一款具有较强冲突表现与氛围化内容的海外游戏，围绕其在中国直播、短视频及平台推广场景中的传播风险进行评估，并对拟定的内容调整方案提出针对性判断与优化建议。
For an international title with pronounced conflict-based and atmospheric content, we assessed risks associated with livestreaming, short-form video, and platform-facing communication in China, and evaluated proposed content-adjustment plans with targeted recommendations.
Case 02
Full-scope content review prior to ISBN submission
围绕世界观、角色设定、剧情文本、任务系统、美术素材、玩法机制及核心交互进行系统审读，识别可能影响出版申报的关键问题，并形成风险分级与调整建议。
We conducted a structured review of worldbuilding, character design, narrative text, quest systems, visual assets, gameplay mechanics, and core interactions to identify issues that could affect publication filing, with risk classification and revision guidance.
Case 03
Local partner matching and publishing-route support
针对希望进入中国市场的海外项目，结合产品类型、商业目标与合规基础，协助分析适合的合作模式，并对接潜在发行与出版资源，为后续谈判和落地推进提供支持。
For an international title seeking China market entry, we helped assess suitable cooperation models based on product profile, business goals, and compliance readiness, and supported connections with potential publishing and distribution resources.
How We Work
我们会根据项目阶段灵活介入。有的团队只需要一次专项判断，有的团队需要进一步推进发行、ISBN 或后续运营支持。无论合作范围大小，我们都会先把问题定义清楚，再进入具体执行。
We engage flexibly depending on the project stage. Some teams need a focused assessment, while others require broader support across local publishing, ISBN coordination, or ongoing operations. Regardless of scope, we begin by defining the right question before moving into execution.
01
Clarify the project and objectives
了解游戏类型、当前版本、团队诉求及中国市场计划，明确项目所处阶段和最需要解决的问题。
We understand the title, current build, team objectives, and China-market plans to identify the project stage and the core issue to address.
02
Define the engagement scope
判断本次合作应聚焦于内容审读、市场进入分析、发行资源匹配、ISBN 协同，或多模块组合支持。
We determine whether the engagement should focus on content review, market-entry assessment, partner matching, ISBN coordination, or a combination of modules.
03
Conduct the work
根据既定范围，开展内容审读、风险判断、出版路径梳理、材料准备建议或合作资源匹配等工作。
Depending on scope, we proceed with content review, risk assessment, publishing-route analysis, preparation guidance, or relevant partner and resource matching.
04
Deliver findings and support next steps
输出审读意见、风险清单、修改建议、路径判断或合作沟通重点，并根据需要进行会议说明与讨论。
We deliver findings, risk lists, revision guidance, route recommendations, or communication priorities, and discuss them with the team where useful.
05
Provide re-review and follow-up support
项目进入内容调整、发行接洽、ISBN 推进、版本更新或宣传投放阶段后，我们可继续提供阶段性复核与顾问支持。
As the project moves into revision, partner negotiation, ISBN coordination, version updates, or promotional rollout, we can continue to provide re-review and stage-based advisory support.
典型交付 审读意见摘要 · 风险清单与分级 · 修改建议 · 市场进入路径判断 · 合作资源建议 · 复核与沟通支持 Review summary · Risk matrix · Revision guidance · Market-entry route assessment · Partner-matching recommendations · Re-review and communication support
Let’s Talk
Planning to enter China, or facing a compliance question that needs clarity?
无论您希望先判断产品是否适合进入中国市场、寻找本地发行合作、推进 ISBN / 版号准备，还是评估某个版本、宣传方案或运营动作的合规风险，我们都可以从一次具体沟通开始。
Whether you need to assess a title’s suitability for China, explore local publishing opportunities, prepare for ISBN-related work, or evaluate compliance risks around a build, campaign, or operational decision, we can begin with a focused conversation.
